VLDB – We’ve Moved! Returning To Our Founder’s Roots

Myself and the rest of the Liverpool-based members of VLDB recently moved offices. This move represents a 30-year journey back to where I started. Allow me to explain… ‘Back in the day’ there were two main employers in Old Hall St, the centre of Liverpool’s CBD: Royal Insurance (‘The Royal’) …

Shop Direct Wins Data Driven marketing Award

Shop Direct recently won the ‘Data Driven Marketing Award‘ at the Marketing Week Engage Awards 2011 (see page 31). The press release from Celebrus (formerly SpeedTrap) is here: http://www.speed-trap.com/media/news/marketingweekawardwin.aspx The award was for a campaign to ‘Use browsing data to deliver a step change in the relevancy of customer contacts’. …