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OptiMine Paid Search Bid ManagementHere at VLDB we've long been fans of clever software to perform data mining and predictive analytics. Computers are simply better at finding patterns and predicting things of interest in masses of data than us humans. Marketers have long used data mining and predictive analytic tools to perform operations such as customer segmentation, customer churn analysis and market basket analysis. In today's online world one of the biggest challenges faced by marketers is the management of paid search marketing spend. Whether this is performed in house or by a paid search marketing agency, the core challenge remains: how to manage thousands of bids across a diverse product offering while maximising paid search ROI. OptiMine Software's 'Paid Search Bid Management' product is designed to address this challenge. Using automated predictive analytics, OptiMine removes the challenge of manual paid search bid management in order to maximise the ROI of your paid search spend across Google AdWords, Yahoo Search Marketing and Microsoft adCenter. The following real-world results demonstrate the power of OptiMine's automated bid management software:
As the UK value-added reseller (VAR) for OptiMine software, we can help you manage the full end-to-end challenge of paid search bid management. Contact VLDB Solutions today to start optimising your online paid search spend. |
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